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Ladies and gentlemen, meet Atlético Paranaense goalkeeper Santos Neto, the man who has been suspended because he decided to go his phone during a top flight game against Atletico Miniero, last month.
It was originally unclear whether he has swiping left on Tinder or playing Candy Crush but it has now been revealed that he was behind Uber's new campaign to increase awareness of the dangers of driving whilst using a mobile phone.
Atletico Paranaense planned the advert with ridesharing company Uber, but the PR stunt has gone against rules. If you haven't seen the clip yet, take a look at the following ad:
To be more specific, he will miss one match against Virotia at the weekend for violating article 258 of the Brazilian Code of Sports Justice.
It says that players are banned from "any conduct contrary to discipline or sporting ethics not typified by other rules of the code", according to The Mirror, which is fair enough.
The club have also been fined 50,000 BRL for their involvement in the incident.
Loved this Uber "ad" where a goalkeeper got distracted by his phone during the game, leading to outrage across the country. During the press conference, where he was expected to apologize, he pointed out that so many are distracted during driving. https://t.co/v9RrxExBnt- Jelle Prins (@jelleprins) July 26, 2018
With his focus on his phone rather than the top flight game he was playing in, Santos really deserved to concede a goal in the same way Duisburg's No.1 Mark Flekken was punished for having a sip of his water bottle in the German second tier game against Ingolstadt.
Flekken saved a penalty in the 11th minute when he denied Stefan Kutschke from 12 yards later but then seven minutes later, in one of the most bizarre things you will ever have seen in a football game, he gifted the same player an equaliser in sensational fashion.
Dealing with a routine long-ball over the top from visitors Ingolstadt looked to have been a fairly straightforward task for centre-back Gerrit Nauber, who headed the ball back to his goalkeeper despite being under pressure from an opponent.
What... What just happened?!- Football on BT Sport (@btsportfootball) February 24, 2018
The keeper suffers a real life glitch, turning around and walking into the net...
With the striker through on goal :joy::joy::joy:
Outstanding :clap: pic.twitter.com/G2rw1Z3dtb
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