Hearts fans "don't see the point" in the new alcohol-free Heineken bar at Tynecastle.
The Jambos have partnered with the beer giants to launch Bar Zero. It sees the Gorgie side become the first in Scotland to offer fans a bar dedicated to alcohol-free beverages.
Punters can get their hands on Heineken 0.0% and Old Mout alcohol-free cider pre-match and at half-time at the new lounge facility.
It comes as Craig Levein's side prepare to take on Rangers on Sunday.
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Head of Hospitality at Hearts, Graeme Pacitti, said: "Supporters have long wished for the opportunity to enjoy a beer and a pie at the game and Heineken 0.0% provides the ideal product as a great tasting alcohol free beer.
"Bar Zero will also serve a new range of delicious deep-filled pies with fillings including curry as well as steak and ale.
But the new initiative has left fans on social media perplexed, with some branding it a waste of time.
Sunday's clash between second and third has a bit of added spice to it - not because of the new booze-free bar - as Steven Gerrard's side could go top of the league with a win in the capital.
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However, a Hearts victory would see them leapfrog Rangers into second, with Celtic in Betfred Cup Final action against Aberdeen.
Thoughts on the bar?
Let us know in the comments below.
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Topics: Football News, Football