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I hope you're sat down for this one because what you are about to read is seriously bizarre.
Burger King's Russia franchise have apologised after their social media campaign offering a lifetime supply of Whopper Burgers and Russian Roubles to women if they get impregnated by footballers during the World Cup, was understandably met with anger.
Burger King Russia has removed an online advert which promised women 3 million rubles (about 35k) if they got impregnated by a player during the World Cup! What a shambles- Dan Walker (@mrdanwalker) June 20, 2018
They also offered a lifetime supply of whoppers - I am not kidding :tired_face:
You did read that correctly. Burger King created that exact campaign for the World Cup this summer, which promised free Whopper Burgers and the equivalent of $47,000 to women who get impregnated by a footballer at the World Cup.
"We apologize for the statement we made," Burger King Russia stated in a post shared to the Russian platform VK.com.
"It turned out to be too insulting. We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application."
Burger King promises $50,000 and lifetime whopper supply for Russian women able to get pregnant from any football celebrity (to transfer good genes to Russia) pic.twitter.com/su8lyfkt6N- English Russia (@EnglishRussia1) June 19, 2018
The above tweet is a screenshot of the advert obtained by website Deadspin and it translates to the following:
"Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football.
"Each will receive 3 million rubles, and a lifelong supply of Whoppers. For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead.
"Forward! We believe in you!"
This isn't the first time Burger King Russia have caused outrage with their ads, releasing the following back in 2016.
Last year, @BurgerKing in Russia released an ad depicting a 17-year-old victim of rape and beating. They were obviously forced to take it down, however, this multinational corporation has never apologised. Perhaps it's time? @StaceyDooley #Feminism #WomensMarch #Equality #Russia pic.twitter.com/hL5cy2GN7B- Michael (@Michael_Dunn4) February 3, 2018
Who thought this was a good idea, seriously? Awful.
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