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A seething Newcastle fan spotted and confronted Mike Ashley in the streets as he accused the Magpies owner of 'ruining his club.'
Ashley, who is the chief executive of Sports Direct, has become a controversial figure at the club and has been frequently targeted by supporters over his track record at St James' Park.
And the Newcastle chief was spotted in London and a fan unleashed a brutal attack on him over his handling of the club.
The fan said: "Mike Ashley, you have ruined my club, you know?
"Just sell us, you have ruined my club, sir."
Ashley looked uncomfortable in the short clip as a man waved the supporter away after he launched his verbal attack on him.
SPORTbible caught up with 27-year-old Ugo Obi, who is the Newcastle supporter that confronted Ashley on Monday.
He said in an exclusive interview that he spotted the Sports Direct boss by "chance on my lunch break."
Obi added: "I've always said if I were to see him, I'll express my opinion."
The 27-year-old admitted that he was not surprised that Ashley walked away after the incident, saying that "I'm sure he's used to it."
When SPORTbible asked if he expected Ashley to respond to his question with an actual answer, Obi simply said: "Nope, I expected his reaction."
Steve Bruce, who replaced Rafa Benitez in the summer, has endured a tough start to the new season as Newcastle have fallen to 17th place.
The Magpies have only picked up one league win in the current campaign and suffered three defeats.
Bruce's men were held to a 0-0 draw against Brighton on Saturday and he insisted that his side found it a "very difficult" match.
He told BBC Sport: "We knew Brighton would come and want to take the football and basically we couldn't get after it well enough.
"In the second half, we changed a few things and if anyone was going to win the game I thought it would be us.
"The Achilles' heel is that we have to take big chances when we get them.
"We couldn't wait to get them in at half-time.
"We didn't deal with Brighton who kept the ball very well and they made it a difficult evening for us. We got away with one."
Newcastle will resume their Premier League campaign on Sunday against Leicester City at the King Power.
Will Newcastle be relegated this season?
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Featured Image Credit: Lex Wilson
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