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PSG Sign Mega-Lucrative Cryptocurrency Sponsorship Deal, Contract INCREASED After They Signed Lionel Messi

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PSG Sign Mega-Lucrative Cryptocurrency Sponsorship Deal, Contract INCREASED After They Signed Lionel Messi

Paris Saint-Germain have signed a new, mega-lucrative sponsorship deal with Crypto.com that will see the club earn a massive sum of cash over a three-year period.

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Talks between PSG and the cryptocurrency website began before Lionel Messi's blockbuster arrival earlier in the summer.

But the value of the deal INCREASED following the signing of the six-time Ballon d'Or winner.

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Image: PA
Image: PA
Image: PA
Image: PA

French outlet L'Equipe via Get French Football News report that PSG will receive €25 million - €30 million over a three-year contract.

The cryptocurrency website also have big deals with Serie A, Formula One and the UFC.

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F1 and UFC have deals worth $100 million and $175 million, respectively, in place.

On PSG's new sponsorship with Crypto.com, the club's chief partnerships officer Marc Armstrong said: "With this partnership Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports and digital.

"It is an exciting time for cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club's fans."

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Kris Marszalek, Crypto.com's co-founder and chief executive, added: "Our mission since day one has been to accelerate the world's transition to cryptocurrency.

"We do so by finding the best partners in the world, and Paris Saint-Germain is second to none.

"Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we'll create new and exciting experiences for football fans around the world."

Featured Image Credit: PA

Topics: Paris Saint-Germain, Football

Nasir Jabbar
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