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Manchester United Officially Unveil The New 'Seat of Dreams' At Old Trafford

Manchester United Officially Unveil The New 'Seat of Dreams' At Old Trafford

Manchester United have revealed their latest VIP matchday experience- and it's completely free to use.

Anonymous

Anonymous

by Tom Sanders

It's no secret that Manchester United love a good corporate partnership- it's practically part of the club's DNA at this point. But this latest stunt might be one of their strangest ventures yet.

Teaming up with Marriott Hotels, United have revealed the latest addition to Old Trafford- a four-seater couch aptly nicknamed the 'Seat of Dreams' that claims to offer fans the best seats in the house.

United claim that the Seat of Dreams aims to give fans at every game the chance to experience matchday from a unique and coveted vantage point in the stadium, while enjoying special perks including complimentary food and drinks, early entry to the stadium, and the opportunity to meet Manchester United Legends.


Old Trafford's 'Seat of Dreams'
Old Trafford's 'Seat of Dreams'
Image Credit: Marriott Hotels

Interestingly though, unlike many of the high-end VIP packages that have become increasingly popular amongst Premier League clubs in recent years, you can't buy this experience. Instead, the Seat will be awarded to fans at random through a complimentary upgrade to their matchday ticket.

Marriott claims that the venture is their way of giving back to the club's most dedicated fans.

The Seat of Dreams will host four fans at every home game.

The Seat made its debut at the United-Liverpool game last Sunday, with fan favourites Wes Brown and Park-Ji-Sung in attendance to help christen its arrival.

The debut also marks the start of a larger partnership between Marriott Hotels and Manchester United, with the former becoming the club's first ever official Hotel Partner.

A Marriott spokesperson said: "Marriott Hotels knows that surroundings have a major impact on how we view and take inspiration from the world, and the Seat of Dreams is our way of offering fans a one-of-a-kind experience when watching their beloved team,"



"Through this partnership we are proud to create exciting new fan experiences both at Old Trafford and at our hotels around the world."

Manchester United's Director of Partnerships, Sean Jefferson, added: "This is a truly unique opportunity for fans to enjoy a once-in-a-lifetime matchday experience. Unlike anything else available in UK football, this has only been made possible due to Marriott Hotels' expertise in creating a premium environment and accommodations. Whether it is in one of their many hotels around the world, or here at Old Trafford, this ground-breaking partnership means our fans will have an experience like no other."

Featured Image Credit: Marriott Hotels