Juventus Unveil New Club Logo

Juventus have unveiled a bold new club crest at a lavish ceremony, tonight.

The Turin giants, who have been symbolised by a charging bull underneath the club's historic black and white stripes (originally inspired by Notts County) will now have their shirts emblazoned with the club's sleaker, modernised crest which was revealed with the help of three time Oscar winning songwriter Giorgio Moroder.

Oddly enough, the new badge wasn't unveiled in Turin,where Juventus are from, but rather Milan at the city's Museo della Scienza e Tecnologia.

As is par for the course with high brow Italian ceremonies, there was a black and white cinematic short that would look more at home at the Venice Film Festival than it would a football event:

And then, there was the grand unveiling:

And just to add to an extra dozen layers of glamour and sophistication, Juve legends Pavel Nedved and Gigi Buffon gave their thoughts on the new logo. In black and white, of course:

Although not everyone was too thrilled about the update:

What do you make of the drastic change?

Have your say in the comments section, below.

Topics: Football, Serie A, Juventus

Joe Baiamonte

Northerner. Assistant Editor of SPORTbible. Studied Journalism and Broadcasting in a portakabin on a car park of Salford University for three years. Believes football peaked with Serie A in the '90s and strong-arms pro wrestling references into as many articles as possible. Neymar once took 50 euros off me during a game of poker.

@JoeBaia