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ITV Drops New World Cup Trailer, Will Immediately Get You Pumped For This Summer

ITV Drops New World Cup Trailer, Will Immediately Get You Pumped For This Summer

'Forget history...'

Nasir Jabbar

Nasir Jabbar

June 14th.

It's less than FIVE WEEKS till the 2018 World Cup.

Football be plastered across two terrestrial channels in BBC and ITV, with the latter dropping their brand spanking new World Cup trailer. And it's absolutely gold.

Created by German director Hauke Hilberg, the buzz word is 'forget'.

From that victory (1966), the years of hurt, what could have been to hand balls and red cards. Forget it all.

Image: ITV
Image: ITV

"Forget every game that has gone before because all that matters is NOW..."

Get excited.

Goosebumps.

ITV chiefs describe the thought process behind the spine-tingling trailer.

Head of marketing at ITV, Ed Ross, said: "Every World Cup, we head in with this huge level of expectation, always talking about the past, about great moments, about frustrating moments and about the best summer in 1966 English football has ever had.

"This time, we want to galvanise the nation by asking football fans all around the country to forget the whole history or joy and pain, because all that matters is now."

The World Cup ball. Image: PA
The World Cup ball. Image: PA
2018 World Cup wolf mascot 'Sabiwaka'. Image: PA
2018 World Cup wolf mascot 'Sabiwaka'. Image: PA

While executive creative director at ITV Creative, Tony Pipes, said: "No one can hang on to a moment more than a football fan, so here they all are, flashes of memories, dreams and nightmares brought to life by Hauke's unique visions.

"We want you to forget history and I think we've done it in quite an unforgettable way."

Russia vs. Saudi Arabia kick-off the footballing extravaganza, with over a month of the beautiful game set to dominate our lives and TV screens.

England begin their campaign on 18th June against Tunisia, before facing Panama and completing the Group Stage round versus Belgium.

June 14th can't come soon enough!

Featured Image Credit:

Topics: Football News, Football, England, World Cup, Russia

Nasir Jabbar is a journalist at SPORTbible. He graduated from Bath Spa University with a BA in Media Communications. He's a combat sport aficionado, and has contributed to MMA websites AddictedMMA and CagePotato. Nasir has covered some of the biggest fights, while interviewing the likes of Conor McGregor, Michael Bisping and Anthony Joshua. He's also an avid Bristol City fan.

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