Manchester United And Indian Bank Produce The Cringiest Advert Of 2018
Manchester United have announced a partnership with ICICI Bank in India, a decision that has brought us one of the most bizarre commercials you'll ever watch.
The club's relationship with ICICI, who have been labelled as one of India's most reputable banking groups by Manchester United Group's managing director Richard Arnold, means that supporters will be offered co-branded credit and debit cards.
We'll tell you more about that later on, but let's dive straight into this advert, which has caused quite a stir on social media in recent hours.
From the extreme dabbing in 2018 to those incredible Manchester United socks, we might have watched the above three times in the past hour.
Here's how United's managing director Richard Arnold described the partnership:
"The club has enjoyed numerous visits to India over the past few seasons, with our #ILOVEUNITED fan event held in Mumbai in January, attracting almost 5,000 fans to the live match screening." he said.
"Our partnership with ICICI means we can continue to engage and communicate with these loyal fans whilst offering them quality financial products from one of India's most reputable banking groups."
And here's how social media reacted to the above:
Man Utd have crossed all limits of banter with that embarrassing advert featuring ICICI Bank . Nothing seems to placate the fans at the moment . Life getting harder than I expected at the start of the season- Sandeep Lohani (@Sred_devilzz) August 24, 2018
Wth was that icici bank card advert like thats embarassing @ManUtd- Mark. (@Dxvidson_) August 23, 2018
What are the odds that MUFC - ICICI advert was conceptualised and approved by rival fans?- BullBull (@DahiiBhalla) August 24, 2018
Don't think ICICI/United would have got this much views/traffic if they made a good advert. Their job is done...- Sanket (@spacepirate16) August 24, 2018
Don't see the big deal anyway. It's a cringeworthy ad... who cares? https://t.co/GcsLcCxoaN
Thoughts on the new commercial?
Let is know in the comments.