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Fabian Delph appeared to shout "everyone is f**king sh*t!" at his Everton teammates against Bournemouth before putting the ball through his own net in the same game.
The Blues were deservedly beaten 3-1 at the Vitality Stadium, with Callum Wilson scoring twice to help inflict the Toffees' second defeat of the season.
The other goal saw Ryan Fraser find the net through a low, teasing free-kick - though replays showed the ball had been deflected in off Delph, who tried to clear the ball with his left foot.
And there was a whole lot of irony surrounding his own goal given his scream towards colleagues in the first half when 1-0 down.
A video posted on social media appearing to show Delph shout the words was later deleted.
But eagle-eyed social media users also spotted the 29-year-old's rant.
Delph, an £8.5 million signing from Manchester City in the summer, has received mixed reviews from Everton fans for his performances - some feeling as though his intensity and aggression is needed and others not rating what he brings to the table.
Meanwhile, manager Marco Silva lamanted basic errors in the defeat as Everton were largely architects of their own downfall.
"Disappointing result, of course, " the Portuguese reflected after the game, as per Royal Blue Mersey.
"And in some moments, our performance as well. We didn't deserve anything more when you make mistakes. We conceded the three goals too easily.
"Yes, cheap goals. We have to become that solid team again."