Barcelona To Sell Naming Rights of Nou Camp For One Year, Proceeds Going Towards COVID-19 Research

For the first time ever, Barcelona are to sell the naming rights of the Nou Camp for one year to fund COVID-19 research.

The iconic stadium has been Barcelona's home since 1957 and has never had a sponsor attached to it.

But it will have a different name for the 2020/21 campaign and all the funds will go towards a fantastic cause. As per the official Barca website, the club have pledged for all of the sponsorship money generated towards both the their own Foundation and a coronavirus project that the successful sponsor will be able to select.

Commenting on the unprecedented but incredible gesture, Barcelona's first vice-president Jordi Cardoner said: "We are very happy to be able to drive forward this initiative that offers something as emblematic as the name of our stadium, so that institutions, organisations, businesses who wise may associate themselves with it and as such, contribute to the fight against COVID-19, given that their investment will used to finance research projects on the illness and projects that are working to eradicate or lessen its effects.

"Right now, we can quantify the effects of this health crisis but what we do know is that it will require all our resources to defeat it and for that reason it is so important that we all together make a solid, firm commitment."

"We are facing a global crisis without precedent in our modern history and we have to assume with courage and calm the responsibility that we have. For that reason, from both the Club and the Foundation, we consider it vital at this time of humanitarian crisis to use all the resources available at the organisation to fight against the coronavirus pandemic and its consequences. It forms part of our way of doing things and of being as an institution."

Barcelona have never been a club associated with sponsors. For years they had the UNICEF logo on the front of the shirts, but have been sponsored by Qatar Airways and Rakuten in recent years.

Topics: Football News, Nou Camp, Football, Barcelona, Coronavirus, Covid-19

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