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Ado den Haag fans showered children from Rotterdam hospital with cuddly toys during their game against Feyenoord on Sunday.
The Dutch outfit's supporters have made it a tradition so that during the twelfth minute of away games at De Kuip, those in the away end throw thousands of toys onto the stand below where ill kids from the Rotterdam Sophia Children's Hospital were sat.
The wonderful gesture, which saw the game briefly stopped while the hosts were 1-0 up, was captured on camera and it's just incredibly heartwarming stuff.
This is exactly why we call it 'the beautiful game'.
Den Haag set the trend in 2016 but other fans have followed suit, with fellow Dutch team Excelsior and Spanish side Real Betis also joining in over the years.
Brilliant moment during the Feyenoord-Excelsior game as a shower of teddy bears are thrown into a section sitting kids from a local Children's hospital :clap:
- SPORTbible (@sportbible) August 19, 2018
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