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Borussia Dortmund Turned Down Controversial New Puma Kit

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Borussia Dortmund Turned Down Controversial New Puma Kit

Borussia Dortmund refused to have Puma's controversial new third kit range due to the overwhelmingly bad reception that the fans gave earlier this year.

In recent weeks, Puma have released the kits for large clubs across Europe including AC Milan, Manchester City and Valencia.

However, when the Dortmund version was leaded on social media, many fans were outraged that the badge did not prominently feature on the shirt and instead their sponsor 'Evonik' took centre stage.

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Dortmund have had a partnership with Puma for a decade and one fan wrote about his disappointment: "Almost all of the jerseys from the last few years are not nice. There are tons of fan made jerseys that look better than the ones that a well-paid Puma designer makes."

Whilst another fan said: "Something like that has to be criticised. It would be nice if the employees in the relevant positions had even a little idea of what Borussia Dortmund is and what it means."

Dortmund were quick to respond to the criticism when the kit was leaked last May and said: "Fans, your criticism of the cup jersey for the new season has been received. The leaked jersey doesn't look what it will look like. So please be patient."

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However, the rest of the other European clubs that were involved with these new shirts have chosen go ahead with it which has caused a storm on social media over the past week.


Whilst Puma claimed that the kits were designed to "challenge convention, innovate, and bring fresh products to football", it seems that the majority of football fans do not agree.

Featured Image Credit: Twitter

Topics: Manchester City, Football, Borussia Dortmund, Kits

Alex White
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