Iceland Shirt Sales Up 1800% After Euro 2016 Group Success
Let's be honest, in a group including Portugal and Austria, not many expected Iceland to do well at all. But after some very impressive performances, the nation has picked up five points from nine and will face England in the first round of the knock out stage.
But as well as their brilliant display on the field, they're doing well off it too.
According to Unisport, the largest football gear retailer in Scandinavia, Iceland's shirt sales have jumped a massive 1800%.
Filip Domagala, managing director at Unisport, said: "Before the tournament we already had high expectations for the Iceland-shirt, but it has far exceeded our original estimations.
"The shirt is one of the tenth most sold shirts, and is only just behind national teams like France and England. We could have sold many more, if it was possible to get a hold of the shirt, that has now become cult."
Great stuff, Iceland!