| Last updated
Football Manager 2020 will miss out on the Juventus rights after Konami's exclusive partnership for eFootball Pro Evolution Soccer 2020.
The PES 2020 publisher announced in July that it had entered into a partnership with the reigning Italian champions for the next three years.
And Football Italia now reports that the highly anticipated Football Manager 2020 will not include any of the Juventus branding.
Juventus will be rebranded as 'Zebre' in Sports Interactive's title, which is a reference to the Old Lady's black-and-white stripes.
Konami dealt a major blow to fierce rivals EA Sports and its FIFA franchise by snapping up the Juventus IP for PES 2020.
FIFA 20, which was released in September, rebranded Juventus as 'Piemonte Calcio' after losing the licensing rights to Konami.
We are delighted to reveal our brand new EXCLUSIVE Partnership with #eFootballPES2020 and @officialpes!
Create some magic moments with the stars of our team in the ONLY football video game you can this year :raised_hands:#JUVxPES https://t.co/l4TZC41oEp pic.twitter.com/98UApa5iNg
- JuventusFC (@juventusfcen) July 16, 2019
EA Sports' latest instalment included alternative kits for Juventus, club crest and home stadium.
In July, Electronic Arts' value plummeted by a whopping £660m in the hours after Konami signed its lucrative partnership with Juventus.
But Konami's partnership with Juventus didn't affect players' real names and likeness in FIFA 20.
According to Football Italia, Football Manager will follow FIFA 20 in having the actual real-life player names for Zebre.
Giorgio Ricci, the chief financial officer for Juventus, said in July that the partnership with Japanese publisher Konami would help "increase our appeal to both sports fans and those of eSports."
He explained: "We are particularly proud of the partnership signed with Konami.
"This agreement sees two global football and entertainment icons, PES and Juventus partnering together for the next three years, and it will allow us to easier identify with our younger fans, as well as increase our appeal to both sports fans and those of eSports."
Football Manager 2020 is slated for release on 19th November for PC.
Publisher Sega has also confirmed that the football-managing sim will be a launch title for the upcoming Google Stadia.
Chosen for YouChosen for You
Most Read StoriesMost Read