SPORTbible Partner With Hull City For FA Cup Fourth Round Clash Against Chelsea
SPORTbible were delighted to team up with Hull City for their FA Cup fourth round tie against Chelsea.
The SPORTbible logo appeared on the shirts of the Championship side and advertising boards pitchside at the KCOM Stadium.
Followers on Instagram, Facebook and Twitter were given an access-all-areas look at Hull's preparations for the tie against Frank Lampard's men.
Angus MacDonald, who bravely beat bowel cancer and is back training with the Tigers, featured in SPORTbible's Instagram story on match day.
The fourth-round tie was live on BT Sport in the United Kingdom with an estimated TV audience of 850,000, and four million more viewers worldwide.
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SPORTbible head of content Hitesh Ratna said: "SPORTbible prides itself on giving its huge global audience of sports fans unrivalled exclusive access to the biggest sporting occasions.
"This exciting opportunity with Hull City enabled us to give our highly engaged community more of what they love."
Speaking before the game, Hull City's head of commercial Joe Clutterbrook said: "Social media and online platforms play a huge role in modern day sport and this is the first partnership of its type in our history.
"Hull City have supporters all around the world and, by teaming up with SPORTbible, we can open the Tigers up to an even wider audience with the Emirates FA Cup having a global appeal."
Topics: FA Cup
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