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Manchester United In Talks Over £70 Million New Shirt Sponsorship To Replace Chevrolet

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Manchester United In Talks Over £70 Million New Shirt Sponsorship To Replace Chevrolet

Manchester United are set to have their finances boosted by a new shirt sponsorship deal worth a massive £70 million per season.

The club's current deal with Chevrolet has seen the US car manufacturer emblazoned across the front of Manchester United kits since 2014.

That deal is said to be worth £64 million a season - the biggest shirt sponsorship in football - but chief executive Ed Woodward is set to sign an even bigger deal with a totally different sponsor.

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The deal with Chevrolet was extended by six months in 2020, meaning it's now due to expire this December.

By then, United are set to have a new shirt sponsor in place (although that could mean United could end up wearing - and selling - shirts with two different sponsors on the front during next season).

Another American company is apparently the front-runner to replace Chevrolet, according to The Sun, which is reporting that a "mystery American software firm" is currently leading the way.

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Could we see Chelsea's former sponsor - US computer manufacturer Commodore - emblazoned over United's red shirts by the end of this year? (Answer: no.)

It's estimated that Manchester United have lost over £100 million in income as a direct impact of the pandemic. However while the club's debt has grown, United remain a commercial powerhouse.

While some Man United fans have, in the past, questioned Woodward's effectiveness when it comes to negotiating player transfers, there's a lot more faith in his ability as a shrewd operator when it comes to negotiating commercial partnerships.

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So whatever name is on the front of Man United's shirts by December 2020, expect the company to be paying every penny of the £70 million per year Woodward reportedly expects.

All imagery: PA Images

Topics: ed woodward, Manchester United, Premier League

Alex Reid
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