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ITV Is In Talks To Bring Top-Flight Football Back To Free-To-Air Television

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ITV Is In Talks To Bring Top-Flight Football Back To Free-To-Air Television

The Premier League is the most popular domestic league in the world, but if you want to watch it in the UK you have to pay a subscription to Sky, BT, or Amazon.

However, this may be about to change.

According to the Daily Telegraph, ITV is in talks with BT Sport about investing in a stake in the company - which could mean a return to terrestrial TV for top flight action.

It could also mean a regular return for Champions League nights on ITV, which would be another win for fans across the country. The Europa League is another that competition that could be involved.

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However, it isn't a sure thing, with Amazon, Disney, and DAZN all apparently competing for the chance to take over part of BT Sport.

With rumours that the Premier League is just going to re-sell its rights to Sky Sports, BT Sport, and Amazon Prime Video for the next three seasons rather than hold an auction as usual, this may be the only way for a new broadcaster to show the top flight.

The BBC has bene showing some games this season, but that is just a measure during the pandemic to make up for fans being unable to attend matches in person.

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BT confirmed talks were underway to its shareholders this week, stating that it wants to, "explore ways to generate investment, strengthen our sports business, and help take it to the next stage in its growth."

Whether it happens or not, a lot of fans are excited by the possibility. Especially if it means the return of one much missed commentator...

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Could it actually happen?

Featured Image Credit: PA

Topics: Football News, Football, Europa League, Premier League, Champions League, ITV, BT Sport

Max Miller
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