Inter Milan Plan To Change Club Name And Badge In Controversial Update
Serie A giants Inter Milan are controversially planning to change their club name and their logo to celebrate their 113th anniversary.
The alterations are designed to modernise the club, according to La Gazzetta dello Sport, and come after Juventus rebranded with a sleek new badge in 2017.
The club's official title will reportedly go from "Football Club Internazionale Milano" to simply "Inter Milano". While a new badge is also set to be unveiled in early March 2021 - 113 years since the club was formed.
Juventus updating their logo to a minimalist new design upset some traditionalists. But the Turin club believe it's helped in attracting modern sponsors and globalising the Juve brand.
With a new crest and a simplified name, Inter are hoping to follow a similar path. While "Internazionale" is part of the club's official title, football fans worldwide tend to refer to the team as "Inter Milan" or simply "Inter" - hence the official name change.
The club are engaged in a legal dispute with the American League over David Beckham's new side being named Inter Miami. The Italian side claim the term 'Inter' is synonymous solely with them and are suing for trademark infringement.
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Global investment - which is part of the aim behind Inter Milan's branding update - is urgently needed. The club are struggling financially during the coronavirus pandemic with player wage payments reportedly delayed on several occasions.
At least things are going relatively well on the pitch. Antonio Conte's side beat Juventus 2-0 on Sunday and are currently favourites with the bookmakers to win their first Serie A title in 11 years.
Inter Milan's current badge - containing the letters FCIM - is not the only logo the Nerazzurri have worn. From 1978 to 1988, they wore a snake badge as it's one of the symbols of the city of Milan.
Whether we see snakes, letters or something entirely new on Inter Milan's new crest - it seems that we're set for something different on those famous black-and-blue shirts in 2021.
Featured image credit: PA Images
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