Manchester City may have sealed the 2020/21 Premier League title but what it's done among rival football fans is remind them of the most cringeworthy football video ever made.
Actually released in 2018 to celebrate Man City's league title triumph, the promotional video shows fans and players acting in a deeply unnatural way. It also features a song that has never, ever, been sung by any football fans in the history of time.
Cover your face and watch through your fingers.
Released in conjunction with Etisalat - the club's official telecommunications partner in the UAE - it's one minute of pure, teeth-grinding agony.
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"This is worse than the Super League," commented one fan. "Siri, show me the worst ad ever," added another, while many more commented on the cringe factor being above 1,000.
Some football fans on Twitter also had fun pointing out that the fans were TV extras rather than real Man City supporters, with one apparently a renowned Burnley supporter. Hey, you've got to take the acting work when it comes up.
At least the pints-of-water-drinking 'fans' give it a bit more effort than most of the players, who look suitably awkward during their staged title celebration (except Sergio Aguero who is, to his credit, giving it his absolute all).
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Now, altogether one and all: "If you want to cheer together, shout hooray!"
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