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Newcastle United player Paul Dummett has encountered the ire of Sunderland fans everywhere after mocking the Wearside club in a widely spread social media post.
The defender couldn't help but land a few subtle digs at the expense of his side's local rivals, following the takeover of Newcastle by the Saudi Public Investment Fund.
Dummett, who has been at Newcastle since the age of nine, was one of several current and former Magpies to tweet about the ownership, joining the likes of Allan-Saint Maximin and Ronaldo Aarons.
On Thursday evening, it was revealed that the Saudi PIF had purchased the Premier League for just over £300 million, ending the widely condemned ownership reign of one Mike Ashley.
Unsurprisingly then, fans and players alike were keen to celebrate the news, but Dummett's joy soon turned into gloating on social media.
The player Tweeted out a picture of some rather disgruntled looking fans inside the Stadium of Light - with the caption reading: "Meanwhile in Sunderland..."
The 30-year-old's Tweet was sent far and wide, having attracted over 17k likes at the time of writing.
Not all the reaction was quite so positive, however.
As you can probably imagine, some of the Sunderland fans who stumbled across the post weren't best pleased...
Become the richest club in the world and tweets about Sunderland, we truly are a massive club. Rent free- dean lawton (@deanlawton19) October 7, 2021
Fun fact: Paul Dummett has never beaten Sunderland Association Football Club- Speaker Of Words (@BrownSlices) October 7, 2021
While others were keen to point out how the Newcastle takeover probably isn't great news for Dummett himself, who is yet to start a Premier League match so far this season.
Ha ha. It's bad news for you mate. I don't think a multi billionaire owner is going to build a side around Paul Dummett, even when he finds out who you are :joy::joy:- Anthony Dent (@_toosb) October 7, 2021