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Wayne Rooney was left unimpressed by Ed Woodward after the Manchester United head honcho became too 'matey' with him and called him 'Wazza' in a text.
Woodward comes in for a lot of criticism from Manchester United fans, and most of it is probably fair, but it's not those who support the club with a problem with the club's executive vice-chairman.
According to the Athletic, Rooney has an issue with the man in charge of United's recruitment. The problem came about after the former United's captain's performance for United in the FA Cup semi-final against Everton in 2016.
After the match Woodward text Rooney for his good performance in the win, saying, "Hi Wazza. Loved the game."
The Athletic reveal that the whole 'matey' use of 'Wazza' didn't impress the D.C United player.
It's a complete contrast to the stance the man in charge of United's player recruitment took when he first took over from David Gill in 2013, the same summer Sir Alex Ferguson left Old Trafford.
At the end of Fergie's career the Scotsman had fallen out with Rooney and the club's all time top scorer looked certain to leave, with Chelsea waiting in the wings.
Woodward told Rooney, and his agent, that he wouldn't be allowing the striker to move and said of the player and his representative, "I don't want to be their friend. We think Wayne loves football so much he won't sulk, he'll go on the pitch and give his all."
Not being the forward's friend and expecting him to do his job worked out in the end, so it was strange that Woodward then changed his tact when later texting Rooney about the FA Cup semi-final.
Woodward's role in player recruitment in the past few years has seen him become the bad guy at Old Trafford with much of the club's ills.
The exec vice-chairman has been praised for his ability to sign marketing deals but his ability to sign the players Ole Gunnar Solskjaer needs is rather lacking.
In the summer the Red Devils failed to replace the outgoing Romelu Lukaku and Alexis Sanchez up front or Ander Herrera and Marouane Fellaini in midfield.
Right now Woodward is under as much pressure, if not more, than Solskjaer. Will the executive vice-president change his role?