Manchester City Looking For Influencers To Help Promote Atmosphere At The Etihad Stadium
Manchester City have brought new embarrassment to their Champions League campaign by looking for social influencers to help sell the 'great atmosphere' at the Etihad Stadium, as they face three 'relatively unknown' sides.
Despite domestic success for City they have failed to make it past the semi-final stage in Europe and poor attendances in matches has led to mockery from rival fans.
Now the Premier League holders have brought new embarrassment to themselves by advertising on app 'Tribe' for a social media influencer to help them get across the 'great atmosphere' at their ground.
In the ad City said, "The Champions League this year has given us 3 relatively unknown teams meaning our core fans are less likely to attend. We identified students, young professionals and those new to Manchester who are our ideal audiences, however we can't ignore core fans either as they still account for most ticket sales. We want to get across the great atmosphere of the Etihad through the use of influencers who can tell an authentic and genuine story of what it's like to be at a game."
Imagine needing influencers to promote the 'atmosphere' at your football club :joy::joy::joy::joy: pic.twitter.com/8TatoHIxEk- Beth Worrall :sparkles: (@BlogBeth) October 22, 2019
For people who don't think it's real it's on Tribe (an app for influencers to collab with brands) pic.twitter.com/1vwjyCkcrW- Beth Worrall :sparkles: (@BlogBeth) October 22, 2019
Amongst many of the comments about the post are fans pointing out how disrespectful the claim that Atalanta, who City face on Tuesday night, Shakhtar Donetsk and Dinamo Zagreb are 'relatively unknown.'
Twitter user '@mrkfitzg' commented to say, "Imagine how the "3 relatively unknown teams" feel about the "eUrOpEaN gIaNtS" City in their group."
'@empireofthekop' added, "The cheek to call Atalanta, Shakhtar and Dinamo Zagreb "relatively unknown" when they were founded in 2008 as well."
Pep Guardiola's side have started their European campaign with two wins from two, having beaten Shakhtar, in Ukraine, and Dinamo, at home, already.
Atalanta, who are playing their home games at San Siro, are the latest visitors to the Etihad and the Italian side will be desperate to get their European campaign underway, having lost their first two games.
Neutrals will be very interested to see how the 'relatively unknown' team get on.