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Unless you've lived under a rock for the last 12 months, you'll know that Euro 2020 was cancelled as a result of the coronavirus pandemic.
Now, we are just days away from the contest starting - and excitement is building around Europe for the upcoming Euro 2020 fixtures.
But despite the 12-month delay, the European Championships name remains the same which begs the question: why hasn't the tournament's name been changed to Euro 2021 instead of Euro 2020?
Due to the tournament taking place across 11 different European countries, UEFA agreed that the contest would have to be postponed for at least 12 months until there had been widespread vaccination rolled out.
:stadium:️ Wembley Stadium :heart_eyes:
:pushpin: London, England :flag_black:#EUROTrophyTour ' #EURO2020 pic.twitter.com/QoF8tb18dG
- UEFA EURO 2020 (@EURO2020) June 9, 2021
But why has the European competition not been renamed Euro 2021? Well, the answer is a lot simpler than you may have expected.
The simple answer is that it comes down to the cost and waste.
To change the name would require a change to the branding and all the things said branding has been placed on.
Swapping it to Euro 2021 means all that would need to change, and any official merchandise fans have already picked up will become redundant - or possibly a collector's item depending on how much of it is already out there.
UEFA also affirmed that the name was kept in order to "keep the vision of the competition", which played a part in the decision.
"This decision allows UEFA to keep the original vision of the tournament, which was set to celebrate the 60th anniversary of the European Football Championship [1960-2020]", a statement from UEFA read.
"It will furthermore serve as a reminder of how the whole football family came together to respond to the extraordinary circumstances of the COVID-19 pandemic, and of the difficult times that Europe, and the world, had to go through in 2020."
Topics: Euro 2020
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