You would think the Floyd Mayweather vs Conor McGregor fight would sell itself at this point, but there could yet be another selling point added to the 'Fight of The Century' in Las Vegas on 26th August.
With some pundits predicting that the pair will break the pay-per-view buy record of 4.6 million, set by Mayweather and Manny Pacquiao in 2015, you could be forgiven for thinking that all Money and Notorious need to do is continue with their current levels of trash talk and back and forth on social media and they'll at least come close to matching that number.
But now, the stakes may be raised a little higher.
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The World Boxing Council (WBC) President Mauricio Sulaiman has confirmed that the WBC Diamond Belt - a honorary title used for historic fights - could be on the line on 26th August.
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Of course, given that this is McGregor's first professional fight as a boxer, the thought of him fighting for a title may rub some fans and fellow boxers up the wrong way, but given the enormity of the event, it perhaps does seem worthy of seeing the Diamond title be put on the line.
Sulaiman said, "Maybe, I don't know. I'm not against it. Of course this is a WBC board decision but we have to celebrate that boxing is having world attention regardless.
"He (Mayweather) was great, retired a millionaire and was a great icon for the sport. Now he has decided to return and fight a mixed martial arts superstar so it is difficult to evaluate."
McGregor's first ever professional boxing bout could end up having a title on the line. Image: PA
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When discussing McGregor's entry into the world of boxing, Sulaiman said, "When you have a Muay Thai fighter in Thailand, they make their career and then they jump into international boxing and many have been very successful.
"McGregor has been successful in MMA but in boxing rules it's going to be a very difficult challenge for him."
Regarding whether rankings would be affected by the mega-fight, Sulaiman didn't seem entirely sure what the situation would be.
"I don't know if we would rank Floyd Mayweather after this fight.
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"We need to receive from the promoter if they want any intervention from a boxing organisation. We do medicals, we do drug testing, weigh-ins and specific boxing matters that helps the promoter with the organisation to conduct safely an event.
"We haven't received anything yet and we don't know what Mayweather wants to do."
Mayweather has won the WBC Diamond Championship before. Image: PA
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The Diamond Championship was inaugurated in 2009 and was first awarded to Manny Pacquiao after his TKO victory over Miguel Cotto, earning his sixth world title in five different divisions, in the process.
Other holders of the belt include Bernard Hopkins, Saul Alvarez and Mayweather himself.
(H/T Give Me Sport)
Topics: Conor Mcgregor, Boxing, UFC, MMA, Floyd Mayweather