John Fury delivered an extremely crude and ruthless taunt towards Jake Paul, with Tommy Fury's reaction summing up the insult.
Jake and Tommy clashed during the UK press conference for their blockbuster bout on December 18.
The undefeated Brit was in attendance alongside his father, John, and brother, Tyson.
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The YouTuber-turned-boxer joined the presser virtually. So, too, did promoter Frank Warren, who tried to keep on top of the trash talking, but to no avail.
That's because 'Big' John was on incredible form as he absolutely ripped into 'The Problem Child'.
And not even Tommy was expecting his father to drop a line about Jake's girlfriend being bent over.
John said: "Now you're swearing now? You know, when Tommy knocks you out, he's gonna bend your girlfriend over and do her like a dog."
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Tommy's reaction says it all.
"You're cringe as f**k," replied Paul.
The verbal battle between John and Jake dominated the press conference.
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Jake's girlfriend, Julia Rose, and Tommy's partner, Molly-Mae Hague, have been dragged into the beef between the boxers ahead of their showdown next month.
Julia even tried to wager a bet with Molly-Mae while jokingly proposing a mud wrestle bout.
"I tried having a bet," she said.
"She didn't respond. Molly's not too confident in her man.
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"Molly, let's make a bet. How confident are you in Tommy? Let's see."
Asked if she would get in the ring with Molly-Mae, Julia replied: "We could mud wrestle."
Topics: Jake Paul, Tommy Fury, John Fury