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Featured Image Credit: Jake Paul/ESPN/PA
Paul's boxing career has rubbed some people the wrong way, with many fans and critics slamming his foray into the fight game.
But former WWE superstar Punk - real name Phil Brooks - believes the Paul brothers are going about their business like 'old school pro wrestling'.
He also said that you can't fault their charge in boxing because they're making money - a LOT of money at that.
Speaking to ESPN, the current AEW talent explained: "I think everything’s entertainment. I think some people conflate being a fighter with being an entertainer, but when it makes dollars, it makes sense.
"And what the Paul brothers are doing, I think for the lack of a better term, it’s old school pro wrestling, right?
"This is stuff - you could say they’re crossing over, but there’s so many similarities between the two businesses. They command attention.
"People want to see them get knocked out, they know this, but they’re putting themselves out there. They’re putting themselves on the line.
"I’ll never criticize in a negative way or fashion anybody who makes the walk, anybody who trains their ass off.
"Because I did it and I know what it takes. And you put yourself out there, you put yourself on the line."
"A lot of the times - a lot of the sacrifice goes unnoticed," he added. "But it’s what it is. When [Floyd] Mayweather crossed over and did a match at WrestleMania, I’m sure we’re eventually going to see [Conor] McGregor come over... [Ronda] Rousey was excellent when she came over.
"The bottom line is making money. If you’re making money, you’re technically not really doing anything wrong."
Wins over Ben Askren and Tyron Woodley (x2) in 2021 has enhanced the 24-year-old's star power in boxing.
He's drawing big live gates and generating massive pay-per-view buys as he looks to continue his ascent next year.
Julio Cesar Chavez Jr appears to be next in line, with 'The Problem Child' eyeing fights against the likes of the aforementioned Mayweather and Canelo Alvarez.