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Yikes. This all started when Joshua gave Fury some PR advice in a Daily Mail interview. "I do think he should come over to Matchroom and 258 Management and let us handle his career," said AJ.
"He's a superstar, he's a superstar in the making with the right management. He could go all the way."
But Fury shot back in a tweet directed at Joshua: "Has it ever dawned on you I'm not interested in being a superstar, or famous, I'm a fighting man and only interested in smashing your face in.
"You keep the stardom, I'll stay real, you big dosser. I'm coming for you superstar, tick tock."
@anthonyfjoshua has it ever dawned on you I'm not interested in being a superstar, or famous, I'm a fighting man & only interested in smashing your face in, u keep the stardom, I'll stay real, #youbigdosser I'm coming for u superstar, tick tock tick tock :alarm_clock::alarm_clock::alarm_clock::alarm_clock::alarm_clock::alarm_clock: pic.twitter.com/4rq5QMoV5P- TYSON FURY (@Tyson_Fury) December 7, 2020
Assuming Joshua is victorious against mandatory challenger Kubrat Pulev on Saturday, Fury vs AJ is the heavyweight showdown that boxing fans worldwide are praying to see in 2021.
But Joshua's tongue-in-cheek offer to manage Fury's career for him, as well as the undefeated 32-year-old's response, are totally in keeping with their characters.
Both are paid vast sums, Joshua earning a reported £66 million for his rematch win over Andy Ruiz last year, while Fury signed an £80 million deal with US broadcaster ESPN in 2019.
However Joshua is also a slickly marketed athlete with numerous endorsements. Fury, it's safe to say, is not - and he'd admit himself that he's said some "bulls**t" in the past which haven't helped his image.
But Fury, as his tweet states, is happy to take the role of down-to-earth fighting man and label the 31-year-old Joshua as the "superstar" of the two.
AJ clearly feels that Fury needs some help with his wider public image, however. His management offer pinpointed what he saw as a mistake in Fury's video request to be taken off the BBC's 2020 SPOTY shortlist.
Hi this is Tyson fury the gypsy king, this is a message for the @bbcsport and there spoty award, please take me off your list as I'm the people's champion and have no need for verification or any awards. I know who I am & what iv done in sport. I have the love of the people... pic.twitter.com/iwNYblTZG4- TYSON FURY (@Tyson_Fury) December 2, 2020
"Build it up, award him Sports Personality of the Year. That video he did should be him saying, 'I'm accepting my award'; not that, 'I don't want to be a part of it'," said Joshua.
"We'll have a look at his PR, we'll strip it all back and make this fight what it's supposed to be. He's got a lot of potential."
You get the feeling that Joshua never really expected Fury to take up his offer, of course, and Fury is also playing to type in his reply.
But all fight fans hope that this pair of heavyweight giants settle their disputes in the ring in 2021, rather than over social media.
Featured image credit: Instagram
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