Eddie Hearn has spoken out about the highly anticipated Anthony Joshua vs Andy Ruiz Jr being more expensive than other Pay-Per-Views.
The highly anticipated rematch that's set for December 7 in Saudi Arabia will cost £24.95 on Sky Box Office.
Hearn says the increase from £19.95 wasn't his decision and he doesn't think it'll be the future of Pay-Per-View.
Advert
He told Boxing Social,
"It wasn't my decision, I understand it, it's the biggest fight of the century, it's one of the biggest fights of all time.
"It's not a reflection of the future of Pay-Per-View, I think this is a one off fight where you may not ever see a fight like this again.
Advert
"So that was a decision they made, they always control the price point Sky, sometimes they consult in me, sometimes I'm told what it is."
Hearn went on to list the varying prices of boxing pay-per-views Sky have aired.
"The KSI vs Logan Paul fight from earlier this month was shown for £9.95.
"I don't know what to tell you, this is a freak event that is one of the biggest heavyweight fights of all time. I think you will not see £24.95 again for some time."
Advert
The 40-year-old continued to push that the fight in Riyadh will be one of the biggest fights in boxing history.
"Although people think I own Sky and DAZN, I can't speak on their behalf about long-term pricing strategies on Pay-Per-View but from everything I understand - £19.95 is the price point but this is one of the biggest heavyweight fights of all time and £24.95 is the price point here.
"£9.99 worked well, with KSI and Logan Paul, so who knows, I think you've got to be flexible in this situation."
AJ's promoter also told Boxing UK that he thinks the price point is an 'individual reflection' of how big the fight will be.
Advert
Some fans on Twitter believe that the price point of the fight is too high.
What do you think of the higher price point?
Advert
Sound off in the comments below.
Featured Image Credit: PATopics: Boxing News, Andy Ruiz Jr, Anthony Joshua, Boxing, Eddie Hearn
