Russell Crowe absolutely loves the South Sydney Rabbitohs.
And rightly so, he is the NRL club's majority owner at the end of the day.
But it seems his bad blood towards the Bunnies' arch rivals the Roosters is continuing to grow as every season passes - and this time he's hatching a genius plan that will really p*** off the tri-colours die-hards.
Hollywood megastar Rusty has had a fair bit to say about the Sydney Roosters in recent weeks.
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Most of it revolves around the deal that saw 17-year-old Rabbitohs junior Joseph Suaalii jump ships from south to east.
The drama that resulted from the high-profile switch clearly didn't sit well with Crowe, and with the two rival sides set to meet in Round 3 of the 2021 NRL season, the Aussie acting icon has thought of a marketing ploy that will well and truly leave the Chooks fans "fuming".
"He has got a very interesting plan coming up for Round 3 when the Rabbitohs play the Roosters," Nine's rugby league reporter Danny Weidler told the Big Sports Breakfast.
"He's behind a marketing idea to put out T-shirts with the 60-8 scoreline when Souths beat the Roosters last year.
"He wants to sell those and the club are going to get right behind him.
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"I reckon Nick Politis and the Roosters will be fuming about all of this.
"If you want a good build-up to a game, it's going to centre around the Roosters and the Rabbitohs coming up very soon. Those T-shirts, I reckon they'll be selling like hotcakes."
While it remains to be seen exactly how expensive these t-shirts will be, you can imagine Bunnies fans will be chomping at the bit to get their hands on one.
As for the Roosters supporters, they've got a pretty decent shirt of their own and it reads: "BACK TO BACK PREMIERS, 2018-2019."
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