We're not sure whether we want to cry or laugh.
Either way, this bizarre kiss cam incident is peak 2020.
A video of fans 'kissing' at a college football game has gone viral.
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And no, not because they're breaching social distancing rules by locking lips.
The reason why this clip has flooded the internet is because the couples are kissing each other while wearing COVID-19 masks.
Yep, that's right.
Honestly, if this pandemic has taught us anything it's that the human race continues to defy logic.
Social media users were left shaking their heads when footage emerged online of a half-time 'kiss cam' during Memphis' win over Arkansas State.
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Until this point, officials in charge of the game were sticking to coronavirus restrictions by the looks of things.
Attendance was limited, fans were spread out and people were wearing masks at all times.
That was until someone had the genius idea to initiate a 'kiss cam' as part of the half-time entertainment - or should we say, 'masked kiss cam'.
But while the initial plan to get a 'kiss cam' going was undoubtedly stupid, it was about to be put to shame by something far more ludicrous.
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As the live camera panned out around the crowd, it eventually stopped on several couples as their faces appeared on the big screen at the Liberty Bowl Memorial Stadium.
And with no hesitation, the couples gave each other big kisses... all while wearing their COVID-19 masks.
We're not sure what's more questionable: the idea of a 'masked kiss cam'? Or people actually willingly partaking in it.
Either way, it makes for strange viewing.
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Peak 2020? You bet.
Featured Image Credit: TwitterTopics: America, College football, Coronavirus, Australia, , Covid-19