Nike are renowned for powerful campaigns, but their latest project might just be their best yet.
The American sportswear giants have released the 'You Can't Stop Us' commercial which focuses on race, equality and even touches on the Black Lives Matter movement.
The incredibly compelling advert features some of the biggest sports stars on the planet including Colin Kaepernick, LeBron James, Serena Williams and Meghan Rapinoe
This special commercial is shot using a split-screen frame with athletes from different sports, ages, backgrounds and demogarphics sharing the screen together as one.
Being the first white athlete outside the NFL to kneel during the American national anthem, Nike elected for U.S. football icon and rights advocate Rapinoe to narrate the clip - and he did a fantastic job.
During the ad, Rapinoe says: "We're never alone, and that is our strength.
"When we are held back we will go further.
"If we don't fit the sport, we will change the sport.
"When things aren't fair, we will come together for change."
Watch Nike's 'You Can't Stop Us' commercial in the embedded tweet below:
Nothing can stop what we can do together. You can't stop sport. Because #YouCantStopUs.
Join Us ' https://t.co/fQUWzDVH3q pic.twitter.com/YAig7FIL6G
- Nike (@Nike) July 30, 2020