Eagle-eyed fans spotted something lurking in the background during Jake Paul's celebrations following his recent win over Tyron Woodley.
No, it wasn't Jake's entire entourage carrying on like pork chops.
Instead of listening to Jake waffle on about himself, some viewers watching from home turned their attention to his older brother.
Logan, who is in the background during Jake's in-ring interview with Ariel Helwani, can be seen having a conversation with one of the ring girls.
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But while it simply could have been an innocent chat, that's not what social media users believe.
When a screenshot of the harmless interaction was plastered all over Instagram and Twitter, internet sleuths immediately jumped to conclusions and assumed Logan was shooting his shot at ring girl Kourtney Kellar.
Now the image is doing the rounds online with hundreds, if not thousands, of people chiming in.
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One fan tweeted: "Logan Paul spitting game to the ring girl."
While another added: "Did Logan just ask that ring girl if she had a boyfriend?"
Meanwhile, a big portion of US media jumped on the story claiming that he was "chatting her up" and "flirting".
Some saw the funny side of it though, pointing out that the ring girl clearly wasn't interested judging by the look on her face.
Their dialogue wasn't picked up by ringside microphones at the time.
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But again, social media users were quick to take a wild stab in the dark at what was said between the two.
Either way, the overwhelming hype surrounding the interaction seems ludicrous if truth be told.
And unfortunately for Keller herself, she has now been bombarded with direct messages on her social media accounts.
"RIP to my DMs. Wow, the power you hold @loganpaul," she wrote on Instagram.
Featured Image Credit: Twitter/Showtime/Instagram/@kourtney_kellarTopics: Logan Paul, Boxing News, Boxing, jake paul vs tyron woodley, Jake Paul, Social Media, Australia