Max Holloway's poked fun of Conor McGregor's whiskey in savage fashion.
Max Holloway, the current UFC featherweight champion, visited Ireland and wasted no time in sampling some of the best alcohol the country offers.
But forget Conor McGregor's Proper Twelve whiskey.
The Irishman has heavily promoted his own range of whiskey, selling bottles at an alarming rate across Ireland and America.
Though Holloway saw an opportunity and has expertly trolled McGregor by posting a brutal message on social media.
"238 years of innovation, hard work, and unmatched quality. Not a watered down trend. A true pillar of Ireland, supporting the hard working families in Dublin for generations. Thank you @jamesonwhiskey for the hospitality. The number one Irish whiskey in the world #sinemetu," he wrote on Twitter.
Jameson inviting Holloway to their Whiskey Distillery in Dublin is a huge power move.
At UFC 229 fight week, McGregor threw shade at Jameson by telling the crowd to shout "f*ck the Jameson brothers" during a media event.
In cahoots with Holloway, they've fired back brilliantly.
Of course, McGregor and Holloway have previous, too. The pair of featherweights fought way back in 2013.
McGregor, who picked up a serious knee injury during their fight, secured victory by out-pointing Holloway.
A second meeting would no doubt be one of the most anticipated rematches in UFC history. However, if such bout does transpire, it'll most likely take place at lightweight.
Holloway, meanwhile, awaits his next opponent after defending his featherweight crown against Brian Ortega in stunning fashion.
McGregor, on the other hand, is set to appear before the Nevada State Athletic Commission over the post-fight brawl which marred his fight vs. Khabib Nurmagomedov.
McGregor vs. Holloway in 2019? Watch this space.
Featured Image Credit: Max Holloway Twitter/Conor McGregor Instagram