Freddie Burns cost Bath an opening round win the Heineken Champions Cup against Toulouse by dropping the ball after he'd gone over the line and had already begun celebrating.
Life has a way of kicking you in the backside just when you think you're on top of the world and that nothing can stop you, and that's prevalent nowhere more so than in sport.
We've had a moment where we start celebrating a bet coming in, or rub it in a friend's face that our team have just scored against theirs or got our celebratory tweet ready and then it happens, disaster. Just like that it all disappears and you want the world to open and swallow you whole.
So it will be easy for everyone to empathise with Bath's Freddie Burns after his mistake cost his side a win in the Heineken Champions Cup on Saturday afternoon.
Bath opened their campaign at the Rec against Toulouse. A good first 40 minutes saw them take a 17-12 lead but a second half converted try by Sofiane Guitoune and a penalty gave the French side a 20-22 lead.
With just five minutes to go Burns, having scored a try in the first half, broke free and as he celebrated ran under the sticks, only to drop the ball thanks to Maxime Medard's intervention:
Unsurprisingly the former England player was pretty unconsolable at the final whistle as Toulouse, the competition's most successful side, came away with the win:
It's not been a good start for Aviva Premiership sides. The European competition kicked off last night with champions Leinster battering Wasps 52-3 in Ireland.
The two results leave Wasps and Bath a lot to do to qualify for the knockout stages from Pool A.
You've got to feel for Burns and Bath, this is one he'll one to forget but it won't be easy to.