Going the gym is generally seen as a good idea. Keeps the pounds off, gets the ticker going and releases some nice endorphins into the noggin while you're at it.
Of course, there are some people who have to take everything a little bit too far. If you're new to the gym and you start lifting heavy stuff, take it as a pro tip from yours truly that, if your nose bursts all over your face, then it's probably time to drop the weight load.
In fact, take the advice from a real pro: Russian strongman Mikhail Shivlyakov.
Shivlyakov was competing in the 2018 Arnold Sports Festival this weekend in Columbus, Ohio in the United States when this occurred.
Granted, he was trying to lift 67 stone at the time: that's 426 kilos, or half a Formula One car, depending on what system of weight you're prone to use.
Shivlyakov was attempting the lift wearing a nifty Russian navy beret before his nostrils decided to intervene.
He got the weight up, but the strain caused the capilliaries in his conk to, well, conk out. Streaming from his schnoz, the intrepid weightlifter completed the lift.
Unfortunately for him, Icelandic strongman Hafþór Júlíus Björnsson - aka The Mountain out of Game of Thrones - came along and smashed the world record, denying the Russian a $5,000 prize. And he did it without covering himself in his own blood, too.
The Arnold Sports Festival is one of the world's largest meetings of bodybuilders and powerlifters, held each year in the Midwester American city of Columbus.
As you might expect from the name, it is named after Arnold Schwarzenegger, the former bodybuilding, powerlifting, governating actor.
Alongside the spectacular, bloody battle in the deadlift, there were plenty of other blokes lifting heavy stuff highlights at the 2018 event.
The aforementioned Hafþór Björnsson won the overall competition, improving on his second place last year, beating out American Brian Shaw and the nosebleeding Russian to pick up the title.
Among previous champions are former WWE wrestler Mark Henry - whose strength was real, rather than a simple ring gimmick - and multiple World's Strongest Man champ Žydrūnas Savickas of Lithuania.
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