Huddersfield have officially worn their brand new home kit in a pre-season friendly.
The Terriers walked out the tunnel at Rochdale's Spotland Stadium on Wednesday night with sponsors Paddy Power splashed across their chest and once again, it left fans in disbelief.
The legitimacy of the heavily branded shirt has been questioned in recent hours but it appears this kit release is genuine.
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Huddersfield's official Twitter account soon posted pictures of the new 2019/20 home kit.
According to their official website, the new home kit features a 'modern spin' on the traditional blue and white striped home shirt.
But it appears the FA will take action, according to Sky Sports reporter Bryan Swanson.
FA regulations say that there can only be one single area on the front of the shirt for a sponsor.
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"On the clothing of a player on the field of play, the following areas shall be permitted to be used for advertising." they say.
"One single area not exceeding 200 square centimetres on the front of the shirt."
Huddersfield Town's Commercial Director Sean Jarvis is clearly a big fan, and said the following about its "really eye catching" design:
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"The kit launch is a big day for many supporters, who are keen to see what the team will be running out in during the coming season.
"We've gone for a really modern twist on how we feature the famous Paddy Power logo.
"Paddy Power is a very forward-thinking, innovative company - that's one of the main reasons that we're so excited to work with them - the new 'sash' style logo is really eye-catching and helps maintain our reputation as being innovators too."
Thoughts on the new Huddersfield kit?
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Let us know in the comments.
Featured Image Credit: Huddersfield Town/TwitterTopics: SPORT, Football News, Football, Huddersfield, championship