The match ball will be brought onto the pitch by an Uber Eats driver ahead of Ligue One games starting from the 2020/21 campaign.
Yesterday it was confirmed that the online-based food service will be taking over from Conforama as the French league's official sponsor after a two-year link was struck.
Fans widely mocked the name change to 'Uber Eats Ligue One' but this was before news of the pre-match presentation before every fixture emerged.
According to L'Equipe, an Uber Eats driver (we're not sure whether it's car or bike just yet) will deliver the match ball onto the pitch where it will be collected by the referee for the start of the game, as part of the €15 million partnership.
The incredible news is another step up from the new trend of remote control cars carrying the ball onto the centre-circle - most recently in the Nations League final between Portugal and the Netherlands.
With Ligue 2 currently partnered with Domino's Pizza, French football clearly have a thing for food sponsorship deals and Didier Quillot, the executive director of the Ligue de Football Professionnel, thinks it's a very exciting link-up.
He said: "This major agreement reflects the new dimension taken by Ligue 1.
"We are very proud to be able to count on Uber Eats support, a major global brand, to support the development of the French championship.
"From next season, Uber Eats will be present on visibility devices and will reserve some surprises in terms of activations.
"From 2020/2021, the title partnership agreement will seal a major alliance.
"After partnership agreements with major US sports franchises, we are very proud that Uber Eats has chosen Ligue 1 as the first European sport partnership with the aim of supporting its development.
"We are also particularly pleased to be able to associate Ligue 1 with a very strong brand among young consumers."