He may have only made a brief 30 minute appearance against Argentina on Saturday afternoon, but Iceland midfielder Rúrik Gíslason has already made a huge impact off the pitch.
Gíslason, who currently plays for Bundesliga side SV Sandhausen, has managed to pick up an impressive 330,000 followers on Instagram and it's quickly rising.
Imagine being so bloody good looking that your follower count goes from 30,000 to 362,000 after playing just half an hour of football at the World Cup.
Even my girlfriend dropped the bloke a follow, for god sake.
Gíslason is a model for Icelandic clothing company 66° North, according to Grapevine, and clearly a combination of his playing ability and good looks have grabbed the attention of thousands.
Iceland put in a valiant performance against Jorge Sampaoli's Argentina side at the weekend with national hero, Alfred Finnbogason, scoring their first ever goal in a World Cup tournament.
It was another historic moment in Iceland's history, two years after knocking England out of the European Championships in Paris.
Their story has captured the hearts of millions and Iceland's Birkir Mar Saevarsson encapsulates their incredible rise.
Saevarsson, who works a normal job in a salt-packing factory in capital Reykjavik alongside playing for semi-professional club Valur in his native country, had to ask for permission in order to represent the Vikings in their World Cup debut.
His experience in Russia will have been a tad different from his usual 9-5 duties, as he and his colleagues produced a sensational defensive performance to thwart Lionel Messi and co.
Can they go on and defy the odds this summer?
We all want to see it, let's be honest.