For viewers watching at home it has become somewhat of a regular theme in World Cup tournaments, but it looks like broadcasters will stop zooming in on 'attractive women' during TV coverage.
Federico Addiechi, who is the diversity chief at FIFA, has recently spoke about how they want to crackdown on cameramen zooming in on 'hot' women to try and 'step up and tackle sexism in football,' according to a report from The Independent.
On top of that, Addiechi states that they have been monitoring their coverage of this summer's competition in Russia.
When asked if it was official FIFA policy, he said: "This is one of the activities that we definitely will have in the future - it's a normal evolution.
"We have done it on a case-by-case basis when some cases arose and they were pretty evident. We've done it with individual broadcasters. We've done it as well with our host broadcast services."
FIFA's executive director Piara Powar also spoke about female reporters who have been 'kissed or grabbed' as they report on air, saying that his team have documented more than 30 cases.
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