"If you just ban people, you will never change their behaviour."
These are the words of Chelsea chairman Bruce Buck, who wants his football club to send racist fans to the WW2 Nazi concentration camp Auschwitz instead of handing out banning orders.
It is believed that the club's Jewish owner, Roman Abramovich, is at the forefront of the initiative as they try and stop antisemitism among supporters.
"If you just ban people, you will never change their behaviour," Buck said in an interview with The Sun.
"This policy gives them the chance to realise what they have done, to make them want to behave better.
Back in 2017, four Chelsea fans were given suspended prison sentences after being convicted of racist violence.
It happened after a black commuter was pushed off a Metro carriage in Paris before a Champions League match between Chelsea and Paris Saint-Germain. They also chanted "We're racist, we're racist, and that's the way we like it." during the incident.
Buck explains how the club have changed how they deal with these issues:
"In the past we would take them from the crowd and ban them, for up to three years. Now we say: 'You did something wrong. You have the option. We can ban you or you can spend some time with our diversity officers, understanding what you did wrong.'"
"It is hard to act when a group of 50 or 100 people are chanting. That's virtually impossible to deal with or try to drag them out of the stadium. But if we have individuals that we can identify, we can act."
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