Mohamed Salah's having a huge impact on and off the pitch.
Since the Egyptian international joined Liverpool in 2017, hate crimes in the area have decreased by 19% and anti-Muslim comments online have dropped by a massive 50% according to a study.
He's become a blessing not only to the Merseyside club but also to the British community.
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His positive representation has been recognised by figures of the Muslim community.
Mumin Khan, Chief executive of the Sheikh Abdullah Quilliam Mosque in Liverpool, said: "He is an absolute positive role model for the Muslim and non-Muslim community here in the UK and around the world.
"He has changed the perception of some of the negative beliefs that people have about the Islamic faith.
"This is the model that we are looking for the whole of Britain really. People like him who can bring us all together."
Salah enjoyed another superb individual campaign last season. He bagged an impressive 27 goals in all competitions including a strike in the Champions League final.
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He opened the scoring from the spot as Liverpool beat Tottenham 2-0 in Madrid to secure the 'Big Ears' trophy and speaking after the game, he said it's the start of something special.
"It's the start of something. Honestly, it's just the start for us," he said.
"Of course, we feel we can win it again next season. We play with ambition, we set targets for ourselves and the target this year was to win the Champions' League and also the Premier League.
"The Premier League was just one point. That was also disappointing, and you just can't finish your season with losing this game, so we did everything and won the game today."
The 26-year-old is one of the contenders to raise the Ballon d'Or and ex-Manchester United manager Jose Mourinho believes he must win the Africa Cup of Nations if he wants to compete for the coveted individual award.
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"Salah has to win the African Cup of Nations if he wants to compete for the Ballon d'Or," he said following Liverpool's Champions League final victory.
"The tournament is taking place in Egypt, which makes it a demand that has to be achieved."
The Africa Cup of Nations kicks-off on June 21 with Egypt beginning their campaign against Zimbabwe.
Will Salah guide his country to success? Let us know what you think.
Featured Image Credit:Topics: Liverpool, Football News, Jose Mourinho, Football, tottenham, Champions League, Mohamed Salah
