Arsenal must break their club-record transfer to land Wilfried Zaha as Crystal Palace will demand £100m for the player.
The Crystal Palace ace, 26, wants to quit the club this summer and has been linked with the Gunners and Borussia Dortmund.
But the Eagles are keen to turn a massive profit on Zaha should they decide to sell him.
According to the Daily Mail, Crystal Palace will play hardball in any negotiations and refuse to budge from their asking price.
And the club are reluctant to let another star player leave after Aaron Wan-Bissaka completed his £50m move to Manchester United on Saturday.
While Arsenal failed to qualify for the Champions League, Gunners boss Unai Emery wants to strengthen his squad and challenge for the Premier League's top four next season.
And the addition of Zaha would provide another deadly threat to his attacking options alongside Alexandre Lacazette and Pierre-Emerick Aubameyang.
The former Manchester United player told the Daily Mail in April that he wanted to play in the Champions League -- and he could start with helping Arsenal to qualify for the competition again.
"I'm too ambitious. And not ambitious just to play for a top club, but to win things at club level and with the Ivory Coast," Zaha admitted.
"For me to be better, to achieve what I know I am capable of, I have to aim to play at the very highest level, to win trophies. I'm blessed to have come this far in my playing career.
"But I feel like there is so much more I have to offer.
"I have to experience the Champions League. I just need the opportunity, that's it. And I'll do the rest."
Zaha's current deal with Crystal Palace is set to expire in 2023 after he signed a new contract last year.
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Featured Image Credit: PA