Serie A players had red stripes on their cheek this weekend as part of a social media campaign to create awareness against violence to women.
A number of players this weekend, including Napoli captain Marek Hamsik and AC Milan stop-stopper Marco Storari, posted pictures of themselves alongside their wives and girlfriends with the hashtag: #unrossoallaviolenza (a red card against violence.)
Among the big names supporting the campaign by having the red streak on their face during games include Roma's Radja Nainggolan and their goalkeeper Alisson, who donned the stripe during Saturday's early match against relegation strugglers SPAL 2013.
Italian humanitarian organisation WeWorld Onlus teamed up with the players' association and the Lega Serie A to bring the campaign to the light and so far, the response has been fantastic among both the players and supporters.
The hope is now that the campaign will continue to build momentum, and help bring such an important message to the public.
Topics: Football News, Football, Serie A