Tyson Fury has signed a mega television deal with American network ESPN, while renewing his contract with British channel BT Sport.
The deal is worth a reported £80 million. But the biggest fights in the division now look very complicated to make.
The three main players in the heavyweight picture are associated with different television stations.
You have Fury who is with BT Sport/ESPN, Anthony Joshua who is contracted to Sky Sports/DAZN and Deotany Wilder who is aligned to Showtime/FOX.
Negotiations have proved to be very difficult as it is, yet it's set to be a lot trickier with all the various networks involved.
Of course, ESPN and Showtime are rivals just like Sky Sports and BT Sports.
Wilder and Fury remain in talks over a rematch following their epic fight in December though discussions could now be difficult since the new details.
Despite Fury's new television contract, promoter Frank Warren still wants to match him up against the WBC heavyweight world champion.
"Tyson wants it, we all want it, and now we've got to make it happen. It's a different situation now, Showtime's not the only game in town, it's changed dramatically and it's up to us now to sit down and get it over the line," he said.
Fury's delighted to have struck a deal with ESPN and BT Sports. "ESPN is the biggest sporting network in the world, combined with BT Sports, so I'll have dual viewers from America and the UK and it gives me an opportunity to be shown to the most people, and be in the position not to be an opponent.
"They have to come to the Tyson Fury show now.
"Am I going to cry if the Joshua fight never happens? No," the self-proclaimed 'Gypsy King' added.
While Fury's new deal is great, it may prevent him fighting Joshua and Wilder.