Deontay Wilder has massively overstepped the mark when it comes to promoting a fight.
Wilder's slated to face Dominic Breazeale in New York this weekend and ahead of the heavyweight world title contest, the WBC champion has issued a vile death threat to his opponent.
The undefeated-American was embroiled in controversy during the lead-up to his bout after saying he would have "no remorse" if he killed an opponent.
He's since amplified those comments by insisting he has the right to kill someone in the ring.
"Dominic Breazeale asked for this. I didn't ask for this, he asked for me," he said.
"If it comes, it comes. This is a brutal sport.
"This is not a gentleman's sport, we don't ask to hit each other in the face, but we do anyway.
"You can ask any doctor around the world and he'll tell you the head is not meant to be hit."
'The Bronze Bomber' added: "Anyone can go. And on this particular time, we've got real bad blood against each other. This is the only sport where you can kill a man and get paid for it at the same time. It's legal. So why not use my right to do so?
"I can't wait. Like I said, he's like a fly in my ear. I can't wait to get him out.
"It's going to be in dramatic fashion, in a fashion nobody has ever seen.
"His life is on the line, and I do mean his life.
"I'm still trying to get me a body on my record."
Wilder's comments are a pathetic attempt to create hype for his fight. It's a bout largely going under the radar with Josh Taylor and Naoya Inoue in separate fights this weekend, too.
The WBC kingpin will make the ninth defense of his belt against Breazeale who competes for a world title for the first time since 2016, when he lost to Anthony Joshua.
Breazeale was stopped in the seventh round by Joshua. He's since rattled off three straight victories to secure another shot at world honours.
Will the 33-year-old dethrone Wilder? Let us know what you think.