Amir Khan has come in for criticism after splashing out on a Rose Gold £30,000 Rolex Daytona for his one-year-old son.
The former unified light-welterweight world champion posted a picture of the luxury gift he got for his youngest child, Muhammad Zaviyar.
In chocolate colour, it is 18k yellow gold bezel and also contains real diamonds.
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Khan captioned the image on Instagram: "Got my little boy his first birthday present, his watch collection needs to [be] on [point]."He also posted it on a Snapchat and explained he had bought the watch as he could not throw a party to mark his son turning one.
But while it's a strong start to the toddler's watch collection, fans are perplexed as to why he has bought it for his little one when he won't benefit from it in anyway.
Khan can easily afford the watch given all of his earnings from his boxing career but clearly many believe the purchase is one that doesn't make sense.
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UFC star Conor McGregor recently hit headlines when he spent an eye-watering £1.5million (AU$2.6million) on the Astronomia Tourbillon Baguette from Jacob & Co.
The watch has a 3D look but also comes with a X-rated image of a sex scene that emerges through the touch of a button on the side.
He's since followed that up by adding another expensive Rolex into the mix.
Topics: Boxing News, Boxing, Amir Khan